Top 15 Best Types of Explainer Videos (2024 )

Contents:

On Making Amazing Animated Explainer Videos

10 Effective Types of Explainer Videos

2D Character Animation

Motion Graphics Video Style

Whiteboard Animation

2.5D Animation Style

3D Animation Style

Stop Motion Video Style

Typography Explainer Video Type

Screencast

Live-Action

Live-action with 2D Animation

Rotoscope Animation

Mechanical 3D Animation

Cut-Out Animation

Plexus Explainer Video Style

Need One Of Those Types of Explainer Videos?

On Making Amazing Animated Explainer Videos

One important point to make before going through that list is that the style of your video alone doesn’t make an awesome animation.

While different types of animation styles or live-action footage can indeed resonate better with some audiences, there are several important characteristics that most types of videos used in marketing should address in some way or another.

• Quality: Online, people will gauge the reliability of your product or service by the quality of your content. Making the right first impression with high-quality content is paramount.

• Targeting: Generic videos are quickly dropped and forgotten about. Building explainers with precise target audiences in mind is a great way to have them work as intended.

• Branding: Color selection, logo placement, jingles… all these branding elements are present and used expertly in the different cartoon styles that work for marketing purposes.

• Rhythm: Pacing is critical in all types of explainer videos. Timing the action and story just the right way helps keep audiences entertained and engaged until the end.

• Message: A video that lacks a clear message and a solid explainer video script to convey it clearly can’t live up to the company’s expectations.

Doubtless, having a reliable team of professionals (like the one you’d get from partnering with an explainer video company) to get this covered will make it easier. Need help creating explainer videos? Don’t hesitate to contact us!

Why Character Animation is a Game-Changer for Your Explainer Videos

Character animation is a powerful tool that can bring your animated explainer videos to life. It involves creating and animating characters that interact with their environment, tell stories, and deliver messages in a visually engaging way. Whether it's a human figure, animal, or fictional character, these animated personas help create emotional connections with the audience, making your message more relatable and memorable.

How Does Character Animation Work?

Character animation starts with the design phase, where a character is conceptualized based on the project’s needs—whether it's a mascot for a brand or a representative figure for a product. Once the character is designed, animators bring it to life using various techniques, such as frame-by-frame animation, rigging, or motion capture, depending on the style and complexity.

Rigging, for example, is when an animator sets up a skeletal structure for the character, allowing it to move fluidly. This makes the character react to actions, express emotions, and communicate effectively, all while keeping the animation consistent and smooth.

Why Add Characters to Your Explainer Videos?

1. Emotional Connection: Characters make your video more relatable. Viewers are naturally drawn to animated characters that evoke emotions, whether it's through humor, empathy, or excitement. This emotional connection helps build trust and engagement.

2. Simplifying Complex Ideas: Animated characters can effectively demonstrate abstract or complex concepts. By embodying the ideas, a character can visually explain processes or show step-by-step instructions, making the content more digestible for viewers.

3. Brand Personality: A well-designed character can serve as the face of your brand, giving your business a unique, recognizable identity. It’s a great way to humanize your brand and build stronger relationships with your audience.

4. Increased Retention: Studies show that animated characters enhance retention. Viewers are more likely to remember a story told through an engaging character than through static images or text alone. This means that incorporating characters can improve brand recall.

Conclusion

Character animation isn’t just an aesthetic choice—it’s a strategic one. By adding characters to your animated explainer videos, you can increase engagement, simplify complex messages, and build a stronger connection with your audience. Whether you’re telling a brand story, explaining a product, or creating a tutorial, characters make your animation more compelling and memorable.

If you’re looking to add character-driven animations to your marketing strategy, Crunchy Videos specializes in bringing dynamic characters to life at an affordable price. Contact us today to start creating your animated video!

Why Motion Graphics Are Essential for Your Explainer Videos – Powered by Crunchy Videos

When it comes to making your brand stand out in today’s crowded digital space, motion graphics are a game-changer. This animation style is widely recognized for its ability to transform static designs, text, and data into dynamic, engaging visuals that hold the viewer’s attention. Whether you need to explain a product, showcase a service, or tell a compelling story, motion graphics are a must-have in your marketing toolkit.

At Crunchy Videos, we specialize in creating high-quality, custom motion graphic videos that drive engagement, simplify complex ideas, and enhance your brand’s messaging. But what exactly are motion graphics, how do they work, and why should you add them to your animated explainer videos?

How Motion Graphics Work

Motion graphics blend graphic design with animation to bring static elements like text, logos, charts, and icons to life. By adding movement to these design elements, motion graphics can communicate a message in a visually appealing, easy-to-understand way. Animators use software to apply effects, transitions, and animations to text, shapes, and other visual components, creating a polished and cohesive video that captures the viewer’s attention.

At Crunchy Videos, our team of experts combines creative design with seamless animation techniques to craft motion graphics that are not only visually stunning but also strategically aligned with your marketing goals.

Why Motion Graphics Are Beneficial for Explainer Videos

1. Simplify Complex Concepts
   Motion graphics are perfect for breaking down complicated ideas. Whether you're explaining a technical process, showing data, or illustrating a product demo, motion graphics make complex concepts more digestible. By visually simplifying the information, your audience can better understand and retain your message.

2. Increase Engagement and Retention
   People are more likely to remember information presented visually. In fact, studies show that visuals improve memory retention by up to 65%. By using motion graphics in your explainer videos, you're ensuring that your audience not only stays engaged but also remembers your message long after the video ends. Crunchy Videos uses motion graphics to make your content both engaging and unforgettable.

3. Professional and Polished Look
   Adding motion graphics to your explainer video gives it a sleek, professional look that reflects the quality of your brand. This style of animation elevates the production value of your video, making it appear more polished and well-crafted. At Crunchy Videos, we ensure that every frame of your motion graphic video meets the highest standards of quality and creativity.

4. Versatility Across Industries
   Whether you're in e-commerce, technology, healthcare, or education, motion graphics are versatile enough to adapt to any industry. Whether you're introducing a new product, explaining a service, or displaying key statistics, Crunchy Videos can tailor motion graphics to fit your unique needs and industry.

5. Enhance Brand Messaging
   Motion graphics are a powerful tool for storytelling. By combining visually engaging elements with your brand’s message, motion graphics help to amplify the story you’re trying to tell. Crunchy Videos specializes in creating motion graphic videos that align perfectly with your brand identity and marketing objectives, ensuring your message resonates with your target audience.

Why Crunchy Videos Is the Only Solution for Your Motion Graphics Needs?

At Crunchy Videos, we don’t just create motion graphic videos—we craft compelling, high-quality animations that drive results. Our team understands the intricacies of motion graphics and how they can elevate your explainer videos to new heights. Whether you’re looking to simplify complex information, boost engagement, or tell your brand’s story in a creative way, Crunchy Videos is here to make it happen.

We offer affordable pricing, fast turnaround times, and a collaborative approach to ensure that your motion graphic video aligns with your brand vision. Crunchy Videos is the perfect solution for businesses looking to enhance their marketing efforts with high-impact, visually stunning animations that leave a lasting impression.

Why Whiteboard Animation is a Must-Have for Your Explainer Videos – Powered by Crunchy Videos

Whiteboard animation is one of the most engaging and effective video styles for explaining complex ideas, promoting products, and telling a brand story. Its unique, hand-drawn style captures attention, keeps viewers engaged, and makes the message easier to understand. If you’re looking to create an explainer video that stands out and simplifies your communication, Crunchy Videos is your go-to solution for high-quality, affordable whiteboard animations.

How Whiteboard Animation Works

Whiteboard animation is a style where visuals are drawn on a whiteboard or virtual board as the narrative unfolds. This technique combines real-time illustrations, dynamic text, and visual metaphors to explain concepts in a clear, engaging way. The process starts with a script, followed by sketching illustrations that support the key points, all animated to appear as if they are being drawn out in front of the viewer.

At Crunchy Videos, our expert animators craft each frame to ensure the illustrations are not only visually compelling but also strategically aligned with your marketing goals. The simplicity of whiteboard animation—combined with smooth transitions and voiceover narration—makes it an incredibly effective tool for communicating your message.

Why Add Whiteboard Animation to Your Explainer Videos?

1. Simplicity and Clarity
   Whiteboard animations excel at simplifying complex ideas. Whether you’re explaining a technical process, a new product, or an educational concept, whiteboard animations break things down into easy-to-understand visuals. Crunchy Videos ensures your message is conveyed clearly, making it easier for your audience to digest and retain information.

2. Increased Engagement
   The hand-drawn nature of whiteboard animation captures the viewer's attention in a way that traditional video styles can’t. The "drawing" process keeps the audience engaged as they watch the story unfold in real-time. At Crunchy Videos, we make sure that every second of your whiteboard animation holds the viewer’s focus, leading to higher retention rates and increased engagement.

3. Affordable and Versatile
   Whiteboard animation is one of the most cost-effective animation styles, especially when compared to more complex techniques like 3D animation. It’s a versatile option that works for any business, from startups to established enterprises. Whether you need a quick explainer video or a full product demo, Crunchy Videos provides affordable whiteboard animation solutions that deliver great value without compromising quality.

4. Improved Message Retention
   Studies show that people retain up to 65% of information when it’s paired with visuals. Whiteboard animation enhances the retention rate by visually illustrating your key messages and reinforcing them with hand-drawn sketches. This ensures your audience remembers your brand and message long after watching the video. Crunchy Videos leverages this powerful technique to maximize your video's impact.

5. Professional and Engaging Storytelling
   Whiteboard animation is also a fantastic way to tell a story. By visually mapping out a journey or process, the narrative comes to life in an engaging and memorable way. At Crunchy Videos, we specialize in crafting compelling, storytelling-driven whiteboard animations that resonate with your audience, whether you're explaining a product, telling a brand story, or providing a tutorial.

Why Crunchy Videos Is the Only Solution for Your Whiteboard Animation Needs?

At Crunchy Videos, we understand the power of whiteboard animation and how to use it effectively to convey your message. With over 10 years of experience, our team creates custom whiteboard explainer videos that capture your audience's attention, simplify complex concepts, and increase conversions. Our affordable pricing ensures you get the best value, and our commitment to quality guarantees a polished final product every time.

Whether you're a small business, a startup, or an established brand, Crunchy Videos is the only solution for your whiteboard animation needs. We’ll help you create an animated explainer that is visually compelling, engaging, and aligned with your marketing goals.

Why 2.5D Animation is a Powerful Tool for Your Explainer Videos – Powered by Crunchy Videos

In the world of animated explainer videos, 2.5D animation has emerged as a highly effective and visually appealing video style. Offering a perfect balance between traditional 2D animation and 3D design, 2.5D creates a sense of depth and dimension, making the animation feel more dynamic and lifelike. Whether you're explaining a product, showcasing a service, or telling a brand story, Crunchy Videos leverages 2.5D animation to make your message stand out.

How 2.5D Animation Works

2.5D animation is a hybrid style that adds depth and a pseudo-3D effect to traditional 2D animation. While objects and characters are designed in a 2D format, animators use techniques like layering, perspective shifts, and light effects to create the illusion of depth, giving the animation a more immersive, 3D-like feel.

At Crunchy Videos, our team uses advanced tools and techniques to give your video a sophisticated, eye-catching appearance without the complexity and cost of full 3D animation. By carefully crafting layers, adding subtle motion effects, and adjusting perspectives, we bring your brand story to life in a way that engages and captivates viewers.

Why Add 2.5D Animation to Your Explainer Videos?

1. Enhanced Visual Appeal
   2.5D animation adds depth and richness to your video without the complexity of full 3D. The dynamic effect catches the eye and holds the viewer’s attention, making your message more impactful. Whether you're showcasing a product or explaining a service, Crunchy Videos can transform your ideas into visually compelling animations that stand out in any marketing campaign.

2. Increased Engagement
   The depth and movement in 2.5D animation encourage higher viewer engagement. It gives the illusion of 3D space while maintaining the simplicity of 2D design, making the video more immersive and interesting. Crunchy Videos specializes in creating smooth transitions and animated effects that keep your audience engaged from start to finish.

3. Cost-Effective Alternative to 3D Animation
   Full 3D animation can be costly and time-consuming. 2.5D animation offers a cost-effective alternative that achieves similar visual impact with less complexity. By using Crunchy Videos, you can get the best of both worlds—sophisticated, high-quality animations at an affordable price point.

4. Perfect for Brand Storytelling
   2.5D animation is highly effective for storytelling. The layered depth gives your narrative a more three-dimensional, cinematic feel, adding emotional resonance to the visuals. Whether you're telling a customer success story or introducing a new product, Crunchy Videos knows how to leverage 2.5D animation to tell your brand’s story in a memorable way.

5. Improved Message Retention
   Research shows that videos with high visual engagement increase retention rates. 2.5D animations enhance the overall viewing experience, making it easier for your audience to remember your key messages. At Crunchy Videos, we ensure that every visual element contributes to reinforcing your brand’s core message, helping your audience retain the information long after they’ve watched your video.

Why Crunchy Videos Is the Only Solution for Your 2.5D Animation Needs

At Crunchy Videos, we specialize in delivering affordable, high-quality 2.5D animation that captivates audiences and helps you communicate your message clearly and effectively. With years of experience in creating explainer videos across various industries, we ensure that your 2.5D animation is perfectly tailored to your brand’s needs.

Our team combines creativity, technical expertise, and attention to detail to produce animations that not only look great but also drive results. Whether you’re a startup looking to explain your product or a well-established brand in need of a fresh marketing video, Crunchy Videos is your one-stop solution for 2.5D animation.