How to Make an Animated Explainer Video: A Simple Guide for Beginners

Introduction: Why Animated Explainer Videos Are a Game-Changer?

Animated explainer videos are one of the best ways to grab attention, explain ideas, and drive action. Whether you want to promote your brand, boost sales, or explain a complex topic, these videos can do it all.

At Crunchy Videos, we’ve helped many businesses create impactful explainer videos that get results. This guide will show you how to make your own animated explainer video step by step—even if you’re new to the process.

Step 1: Understand Your Goal and Audience

Before jumping into animation, ask yourself:

• What do you want your video to achieve? (e.g., more sales, better brand awareness, or product education)

• Who is your target audience? (e.g., business owners, students, or general consumers)

Knowing these answers will help you create a video that speaks directly to the people who matter most.

Pro Tip: Keep your message simple and clear—animated explainer videos work best when they focus on one main idea.

Step 2: Write a Short, Engaging Script

The script is the foundation of your explainer video. It should be:

• Concise: Aim for 1-2 minutes (around 150-250 words).

• Clear: Use everyday language. Avoid jargon.

• Engaging: Start with a hook, explain the problem, offer a solution, and end with a call-to-action (CTA).

Here’s a simple structure:

1. Hook: Grab attention with an interesting question or fact.

2. Problem: Explain the issue your product or idea solves.

3. Solution: Show how your solution works.

4. CTA: Tell viewers what to do next (visit your website, sign up, etc.).

Step 3: Create a Storyboard

A storyboard is a visual plan for your video. It shows what happens in each scene, including the script, visuals, and movements.

You don’t need to be an artist—stick figures or simple sketches will do. This step helps you plan the flow and ensure everything makes sense before animation begins.

Step 4: Choose the Right Animation Style

Different animation styles work for different goals:

• 2D Animation: Great for a clean, modern look.

• Whiteboard Animation: Perfect for explaining complex topics step-by-step.

• Motion Graphics: Ideal for businesses that want a sleek, professional feel.

Choose a style that fits your brand and audience. If you’re unsure, Crunchy Videos can guide you to the perfect match.

Step 5: Use the Right Tools or Work with Experts

If you’re creating the video yourself, tools like Vyond, Toonly, or Adobe After Effects can help. These platforms are beginner-friendly and offer templates to make things easier.

However, creating a high-quality video takes time, skill, and experience. That’s why many businesses choose professionals like Crunchy Videos to handle the entire process, from scriptwriting to final animation.

Step 6: Add a Voiceover and Music

A good voiceover can make your video more relatable and professional. You can:

• Hire voiceover artists from platforms like Fiverr or Voices.com.

• Use AI voiceover tools if you’re on a budget.

Don’t forget background music and sound effects—they add energy and emotion to your video! Make sure to use royalty-free music to avoid copyright issues.

Step 7: Promote Your Animated Explainer Video

Once your video is ready, don’t let it sit idle! Promote it everywhere:

• Your Website: Embed the video on your homepage or landing page.

• Social Media: Share it on platforms like LinkedIn, Instagram, and Facebook.

• YouTube: Optimize the title, description, and tags with keywords like “how to make an animated explainer video.”

Crunchy Videos also helps with video promotion strategies to ensure your explainer video reaches the right audience.

Step 7: Promote Your Animated Explainer Video

Once your video is ready, don’t let it sit idle! Promote it everywhere:

• Your Website: Embed the video on your homepage or landing page.

• Social Media: Share it on platforms like LinkedIn, Instagram, and Facebook.

• YouTube: Optimize the title, description, and tags with keywords like “how to make an animated explainer video.”

Crunchy Videos also helps with video promotion strategies to ensure your explainer video reaches the right audience.